August 2002 Newsletter

    So few hours and so many things to do. I had such an exciting month, I visited the Democratic Republic of the Congo in search of rocks. Few jobs is as satisfying as discovering a good rock in a faraway place such as the CONGO. I have written an article futher down in this newsletter about our trip to the DRC.

    We are now one of the major suppliers of the quartz from the Magalies. We have trained our small miners now and the items are finally coming out with less points damaged. This site will become one of the main collecting sites in the years to come. There is a depth of color and luster that collectors find very apealing. You can enquire for our wholesale export pricelist on this quartz.

    We cover the following articles this month

  • Build trust and likeability in your website. 

  • My recent visit to the copper mineral producing sites in the DRC, Africa

  • South African overview: Diamonds

  • Lastly we have our regular Silver Hills Mineral Gallery link to our updates page. This is well worth a visit if you want the best stuff.

    Be blessed as you read this newsletter.

    Gerdus

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KMF Rocks - The website that you are now on.

Build trust and likeability in your website

Web surfers are extra-skeptical. Your visitor will constantly ask herself...

"Is this true?"  Are the claims valid? Is the product any good? Are the people/company trustworthy?"

Trust & "Likeability" are Intertwined. You don't like someone if you don't trust him. And, at least on the Web, you don't trust someone if you don't like him.

Maximize your customer's confidence in you. Actually, make your buyer more than confident... make her "like' you and trust you.

Remember always that your customer must trust...

·the quality of your product. If your customer doubts this, you're dead... even if she likes you!

· the validity of information. Your content must be rock-solid and unchallengeable.

· you and your company. You have competitors. Your customer must feel that you can be trusted with her credit card and that you "know your stuff," and that you will stand behind your product.

And here's the most important point of all...

The smaller you are, the more time you must spend on building trust After all, you don't worry about Coca-Cola or Microsoft. DO you? I have found that people talk a lot amongst one another. Sooner or later they discuss you as a supplier. I recognize that I have made a lot of mistakes and still do. But when you know that you have made a mistake you need to go out of your way to rectify that mistake even if it will cost you money. One bad deal might loose you 20 potential customers, one good deal might gain you two or three. Bad reports spread much faster than good reports.

So how do you build trust, using only electrons and without the benefit of a face to face? Glad you asked...

It Starts With Look & Feel

Your customer must like and trust you, before she will consider buying from you.

The look and feel of your site is the beginning of this process.

Your Web page build your stores ambience. If you already have a site, take one big step back and look at the overall impression.

Is it a distracting, confused mess? Or is it professional and organized, yet warm and inviting? Does it make you feel good? Do you trust this store?

Now ask that same questions of friends, colleagues, and favorite customers, during unscheduled, informal test sessions. Ask them to be blunt -- tell them you need the truth, not compliments.

This look and feel of your site goes a long way to getting the sale... or losing it. The first impression as your Home Page loads will drive people away before they even start reading... if the look and feel is all wrong. Or it will allow them to settle into a comfortable place where they will enjoy reading your message.

Shopping at your store must be a pleasant, rewarding, convenient and safe experience. Your site should transmit that... immediately and throughout the site.

The overall design (colors, fast-loading graphics, layout, fonts, copy layout) sets the table. Design can develop a warm, trusting feel... or a sterile, cold one... or a multi-national, big-company presence...

...or a hucksterish "I'll steal your credit card and run it to the max in a minute" feel.

And it's not just graphics and design...

If your site is up, scan the copy of your first two pages. Look for a conversational, friendly tone... do you "talk" to your customer? Do so!

Let's sum it up...

Offline, customers get a strong look and feel by "being there." But your Web-prospect can't get that from physically meeting you and touring your operation.

So your Web site has to do it. A Web site is a mirror to the soul of a company. A solid, friendly, professional look and feel starts building confidence... starts developing trust and likeability. A whirling, loud site does the reverse

Your product may not be as "easy" to have fun with... it may not even be appropriate But you can always make the copy quick and easy to read. And the overall look and feel can always be appropriate and stimulating to the eye and mind.

I am still working on my website and I continually stand back to see what impression I leave

Our recent visit to the DRC (Democratic republic of the CONGO)

    My adventure started in Pretoria already. We met a Congolese that showed us some of the most stunning rough that made me very excited. "I just have to trade in this rough",  I told Annalie. So she said, "Why do you not go to the source and get it there". I then started enquiring about flight prices and accomodation. The flight ticket ended up being as expensive as a ticket to the USA. The flight to Africa take two hours to the sestination and the one to the USA16 hours. Well that is Africa. I then decided to fly to Zambia and drive the small distance into the DRC. We then enquired about Visums. These ended up costing me and my brother who went along a whopping $ 200.

    We flew to Ndola and was welcomed by a farmer friend of my brothers in Zambia. He supplied us with a vehicle for our adventure into the Congo. We visited an abandoned quartz mine in Zambia the next day. The mine got flooded and was then abandoned. We found a rich vein of quartz here with very interesting shapes. We promptly named the quartz 'withches fingers' You will see them on the site shortly. I ordered 500 kg from the miners who were still digging there with pick and shovel. Hard work!!!

    The Thursday morning we set off for the CONGO with a full intenerary and calculated that we will spend one hour to get through the border at Kusumbalesa. Great was our surprise when we ended taking five hours and $ 200 of bribery money. They reckoned that we did not have all the right injections in our yellow card. We needed a typhoid injection. PAY!! We then needed insurance for the vehicle PAY!!! We then had to have our vehicle sprayed for Tsetse fly PAY!! and so it went on and on for hours. AFRICA at it's worst. We then left the border post to encounter the most expensive toll road in the world. $ 50 US for 100 km of bad road. Did I say bad road? I wanted to take a photo of this 'tollgate' and nearly had my camera confiscated by a gun toting youngster. Who shouted at me, NO PICTURES, NO PICTURES. We were rudely introduced to the Congo.

    When we arrived at Lubumbashi we discovered a City with a powerfailure. A daily occurence. It might fail for an hour or six every day. Fuel that cost three times what it cost in South Africa. A city with roads full of potholes. Food prices that shocked us. The only inexpensive item was the Simba beer which comes in a 730 ml bottle. Well we tried several of these bottles just to cope. You needed that when you get waked up at three o'clock at night and asked for your travel papers by people in plain clothes who told me that they are the secret police.

    Mineral collecting takes place as the locals dig for metals. They dig for cobalt and copper in the abandoned mines. While digging they come accross the minerals.

    There are some stunning minerals available if you have the necesarry $$. The Congolese travel to the States and sell at some of the shows. This has caused all the prices to be US$ based. We started them off in $ and then converted the $ to Congolese Frank at 340 to one $. We then halved the $ amount and quoted the Frank. It worked every time. When they saw the amount of Frank they were getting they were happy. Every deal had to be negotiated. I bought malachite in every form and shape. I also managed to get sphaerocobaltite and libethinite, dioptase and carrolite. But we were after the shattuchite rough. We bought two tons of shattuchite rough. It is a turqoise blue rock with an unbelievable color. 

    You have to be a hardy traveller to stomach all the bribery and corruption. Nothing comes without paying here. We finally headed on back home just to be bugged at the border again by corrupt officials who told us that we did not report to the right office when we got to Lubumbashi. It works like this, you seemingly have to report to a certain office in every town that you come to and get papers to prove it. Well I had to PAY again.

    You only travel to the Congo when you have big business there, I do not recommend this place to anybody as a tourist destination.

    It took five weeks for the stock to get through the network of bureaucracy (bribery) but I finally have it. Prepare yourselve for a feast of Congo minerals.

    South African overview: Diamond

The coming of diamonds

      Diamonds came to South Africa in a totally different manner from the gold of the Witwatersrand, and most of the deposits are far more recent. Towards the end of the Cretaceous Period, about 65 million years ago, there was a spurt of volcanic activity. Groups of volcanic throats, or pipes, were blown up through the earth's crust from very deep levels. These pipes allowed a flow of soft, waxy, blue-colored vocanic rock, known as kimberlit, to reach the surface. Exposed to the atmosphere, the kimberlite weathered to form what is called yellow ground. The material, being soft, was easily eroded away, and the crater cones disapeared, dispersed over the landsurfaces by the wind and rain.

      From the surface down, however, the pipes were filled with the blue-colored kimberlite- called blue ground near the surface, and hardebank at depth. In this kimberlite there are aften considerable numbers of diamonds. How they get there remains uncertain. Diamonds are made of carbon under tremendous pressure, but kimberlite itself contains no carbon. It simply acts as the host to the diamonds, which must have been formed deep down, where the presures are imense. Kimberlite is actually a volcanic rock of exceptionally deep origin, deeper even than basalt.

The diamonds are found as well-formed crystals, broken crystals or cleavage fragments. Their color also varies. There are white stones tinged with yellow- known as 'Capes' and 'Silver Capes' - greens, greys, blacks, browns, rare blue-white and several other shades. Of the 150 pipes so far found in Southern Africa, 30 contain diamonds in commercial quantities, and each produces diamonds with its own identifiable characteristics. Contained in the kimberlite are several other 'passengers'. Coming from the depths, it picked up fragments of the older rock formations penetrated by the pipe, including ancient material not found anywhere on the surface of the earth. This material ranges in size from pebbles to huge masses weighing millions of tons.

The pipes do not seem to have any particular relation to one another. The diamonds may have been picked up from some deep zone below, or gaseous compounds of carbon may have infiltrated the kimberlite and been formed into diamonds by pressure. They probably had a variety of origins. Each successive upheaval of kimberlite in the pipes contains diamonds slightly different from the others. The kimberlite must have risen up the pipes in a series of convulsive movements.

Best known of the volcanic pipes containing diamonds are those at Kimberley, the Premier Mine near Pretoria, the Finsch Mine in the Northern Cape and the Orapa Mine in Botswana. The Williamson Mine in Tanzania is also a diamond-bearing pipe.

Other pipes still await discovery, for many have eroded away and lie hidden. If the kimberlite is near the surface it can affect vegetation, and a prospector needs to be a botanist as well as a mineralogist, closely observing changes in the colour of the leaves of trees, or in the nature of grass.

In November 1961, Allister Fincham, a miner prospecting for asbestos, observed just such a vegetation change a little to the west of Kimberley. It led to a R4,5 million fortune for Fincham and his partner, a trader named Schwabel who had grubstaked him. What he had discovered was the great diamond mine that was to be named, after both partners, the Finsch.

The exact origin of some diamond deposits remains a mystery. On March 13, 1926, Jacobus Voorendyk, with an African labourer, was digging holes for fence poles on his farm Elandsputte (the wells of the eland) in the Western Transvaal. As they dug the last hole, the African suddenly exclaimed 'Here is a diamond'. The two men looked at the small 0,75 carat chip in disbelief. They washed it in a bucket of water, but they knew nothing of diamonds. It could have been glass.

Voorendyk saddled a horse and rode into Lichtenburg, where his father was postmaster. They took the chip to the science master at the local high school. He was skeptical, but he put it in a bottle of acid and left it for the weekend. On Monday morning the men almost tiptoed back to see it. It sparkled cheerily at them.

The rush that followed was one of the most frenzied ever known. Within 12 months there were 108 000 people on the Lichtenburg diamond diggings. More than 30 000 men took part in some of the claim-pegging races organized by the authorities. Some were hired athletes, others scampered to the diggings on crutches. Many magnificent gemstones were found. The rush which started on Elandsputte wandered like a tornado over the veld, following what was apparently once a river valley.

The diamonds were found in irregular patches or runs of gravel. They were maddeningly unpredictable. There could be a fortune made on one claim, and prospects of starvation on neighbouring diggings. The gravel, resting on dolomite, filled unexpected depressions, but suddenly thinned out or vanished if the dolomite approached the surface. Occasionally there were sinkholes or potholes, where the dolomite had collapsed. These potholes, such as King's pothole, could exceed 30 m in depth and contain a collection of diamonds, as though a prodigious jewelry box had been tipped into them.

If the Witwatersrand was originally a dream sea of gold, then this was a dream river of diamonds.

Men searched for it's beginning, but it seemed to come from nowhere. At the height of the rush there was a cloud of dust over the whole area so thick that motorists had to keep their headlamps burning in daytime as a safeguard against collision.

The great rush to Lichtenburg petered out in 1953, but a few hopefuls still fossick in the area today and sometimes find a few diamonds, which the multitude overlooked. The landscape for kilometres has the appearance of a vast battlefield, scarred and devastated like a no-man's-land.

The classic diamond pipes will always be those at Kimberley. This town has a particular place in the hearts of the women of the world, for from these great pipes have come the gemstones for countless engagement rings and gorgeous pieces of jeweler.

The Big Hole of Kimberley is the deepest open pit ever excavated by man. It has a diameter of 500 m and a circumference of 1,6 km. Three Empire State Buildings, one on top of the other, would comfortably fit into it. The Big Hole was excavated as an open-cast working for 400 m, then continued down for another 900 m, as an underground working. More than 25 million tons of kimberlite were removed and 14 504 566 carats of diamonds recovered before operations ceased in 1914 (1 carat equals 200 mg).

The Big Hole started off as a hillock known as Colesberg Koppie, on which three diamonds were found on July 18, 1871, by a very drunk servant named Damon employed by Fleetwood Rawstone, a digger working a claim near by at Du Toits Pan. Seven hundred claims were pegged on top of the great pipe at Colesberg Koppie. At first each claim was separately worked. Chaos came as the diggers worked deeper into the volcanic throat. Individual workers tried the most ingenious ways of reaching their own claims and hauling away the kimberlite, but this became impossible. Amalgamation into one vast working was the only solution, and so it was that the organising genius of such men as Cecil Rhodes and Barney Barnato brought them to almost unbelievable fortune and control of the diamond industry.

Four diamondiferous pipes are still worked in the vicinity of Kimberley. The output from them is about 19 carats per 70 000 kg of blue ground. The richest pipe worked in Southern Africa is the Premier Mine near Pretoria. Its diamond output is 29 carats per 70 000 kg of blue ground. Discovered in 1902 by Thomas Cullinan, this huge pipe for long produced the bulk of South Africa's gemstones.

The world's finest diamond

It was in this mine, at 5.30 p.m. on January 26, 1905, that a miner called Fred Wells, just before knocking off for the day, found a colossal diamond, 3 106 carats in mass - by far the most valuable diamond ever found. It was named the Cullinan Diamond, and General Louis Botha, the Prime Minister of the Transvaal, suggested that the State buy the diamond and present it to the British monarch as an expression of gratitude for the granting of responsible government to the Transvaal.

The State already owned 60 percent of the diamond through taxation and other rights. The mining company sold its 40 per cent for a nominal sum. The diamond was taken to Amsterdam, where it was cut and polished by a master cutter, Joseph Asscher. It ended as the 530 carat 'Star of South Africa', the smaller Cullinan II, III, IV and several brilliants - all set in the British Crown Jewels.

The bottom has not been reached in any of these diamondiferous pipes. As with the Witwatersrand gold mines, the deeper the mine the greater its working costs. But for at least 50 years to come diamonds will continue to be produced from the Premier Mine, the various Kimberley mines and other pipes such as Jagersfontein and Koffiefontein. New pipes, such as the Finsch Mine, will certainly be found.

Fissures filled with diamond-bearing kimberlite are also mined in the Vaal River area. With other vast deposits in Namaqualand and South West Africa, it is not likely that South Africa will ever be short of diamonds. Since that momentous day in 1866, when a 15-year-old boy, Erasmus Jacobs, found a glittering stone on a farm near Hopetown in the Cape, and the magistrate at Colesberg tentatively identified it as a diamond by scratching the letters 'DP' into the window of his office, an astronomical fortune in diamonds has been found in South Africa with morel than 7 million carats valued at more than R90 million, being the current annual production.

We are not allowed to deal in diamond specimens from South Africa. That is why there are no diamonds up for sale on this website.

Quotes of the month

 "Work does expand to fill the time available."

- Parkinson's Law

"All my possessions for a moment of time." 

- Queen Elizabeth's last words

"Lost time is never found again. He that riseth late must trot all day."

- Unknown

"The art of being wise is the art of knowing to overlook."

- William James

"You spend an evening with some people; with others you invest it."

- Evan Esar

    "Control your own time.... If you are working off the in-box that is fed to you, you are probably working on the priority of others.

    - Donald H. Rumsfeld

UPDATES for the month of May 2002