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January 2003 Newsletter |
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I am so excited about 2003. It is a year full of promise and opportunities. Whatever happens with the worlds politics I have made a decision to not let my circumstances control my destiny. So what is happening this year and why am I so excited? The year starts off by me and Annalie going to Tucson, USA for the first time. Not as a seller but as a visitor. I intend to meet as many of my friends as I can. I invite all of you who will be there during the first week of February to send me your contact details and we will make a plan to meet you. I have partnered with suppliers in Tanzania for faceting rough and will get supply on a continual basis once I am back from Tuscon.
This month we cover the following
Be blessed as you read this newsletter. Gerdus |
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African classics - My premier collection |
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KMF Rocks - The website that you are now on. |
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Make your site fast |
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Heavy, elaborate graphics, lots of Java and Shockwave, scrolling marquees, gratuitous animations are all sure ways to lose your visitor. Your visitor wants info, delivered clean and crisp. That's all. Worse still, while designers are still wowed by moving stuff, it seriously distracts your visitor from what's important... the words. And it's annoying -- your visitors can't concentrate on the content! Remember, your visitors want info, not "cool." "Usability research shows that page down load has to be faster than 10 seconds for users to keep their attention on the site," says Jakob Nielsen, THE Web page usability guru. So compress graphics maximally, even if you have to give up a bit of quality in the image (you'll notice, but your visitor won't). Maximum total download of any page should not exceed 30K, preferably 20K. Graphics and animations don't make the sale... they kill it... unless you're selling video games. If your visitor wanted high bandwidth entertainment, she would turn on the TV! Just give her the info that she is looking for... and make it sharp and neat. Remember these two facts about your customers... 1) They want enough info to make a stay-or-leave, buy-or-not decision. They are not "surfers" - they just want info, and they want it fast, fast, fast. 2) Not every one is surfing with the newest and coolest browser. Research has shown that users need response times of less than one second for optimal info-gathering. Of course, that's impossible, for now and the next few years. Your goal should be ten second downloads - that's the limit to keep people's attention focused while waiting. Info-seekers beg for speedy downloads. Give the visitor a screenfull of useful Information to read... immediately. Here's how... 1) Provide all the data that browser software needs to draw the top of the page fast. Include WIDTH and HEIGHT attributes for all tables and graphics. If you don't provide these specs for the browser, it has to download the graphics and lay out the tables, and then flow the words onto the page! 2) Use the inverted pyramid design. with strong, interesting text to hold attention. This keeps your visitor's attention nailed to the screen while your graphics and tables download. 3) Put only a small logo and navbar at the top -- do not take up the critical "first screen" with huge corporate or product logos, fancy graphics, tables, etc. Fill it with riveting copy. Other important speed Ups... · Keep graphics to a minimum. Small graphics, creative use of color in table cells, and a well-designed style sheet (linked, not embedded) with creative use of fonts will present an attractive and professional, yet speedy, page. Everything should be made as simple as possible, but not simpler. -- Albert Einstein In all things, the supreme excellence is simplicity. -- Henry Wadsworth Longfellow There is nothing quite so complicated as simplicity. -- Charles Poore |
Collecting minerals by Gerdus Bronn I would not call myself the worlds foremost expert on the field of collecting minerals. There are many people who are more knowledgeable and more qualified to write about this subject. But I have decided to put down some thoughts on the subject of collecting and displaying minerals. Why collect minerals? Mineral collecting is like collecting art. Art made by God and nature. A perfectly formed mineral is as collectable as a very good sculpture. The same criteria that counts for collecting art applies to collecting minerals. For me it has to be People have different taste. Some might collect for rarity. This means that what appeals to the one will not necessarily appeal to the next person. You might like the expressive visual appeal of quartz or the more intricate minerals that can only be appreciated by viewing through a microscope. . I personally collect for beauty and not for value. You might buy minerals as a hedge against inflation, thus buying them as a source of investment. I have no problem with that. I belief that a collection should be displayed well and appreciated by many to help keep awareness high and get the youngsters interested in mineral collecting. Make a traveling display case and display at the local public buildings. Change the collection now and then. Have open days where people are invited to come and see your collection. What should you collect? I say you must collect anything that appeals to your visual senses. You might have limited space. So sell what you do not want on www.ebay.com and get some more minerals. Attend a local club and so expose yourself to new views. The main criteria for a collectable is that it should be undamaged. I have thousands of trays in my storeroom filled with damaged specimens. Worthless items for the serious collector. It must represent the mineral specie well. That means that it should look like the mineral that you have it labeled as. Lights make all the difference. Display is very important. A well displayed collection is a work of art. Do not clutter. Allow every mineral to be seen on it's own. Here the old saying goes. Less is more. I think this was said by Le Corbusier one of the founders of modern architecture. Rather have twenty good pieces than 500 poor ones. More on collecting later. I appreciate your views on this. |
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South African overview: Platinum Platinum is sometimes known as white gold from its appearance - brilliant white ranging to blue-grey - is found in small quantities in the Witwatersrand gold-bearing reefs. Apart from jewellery, platinum has considerable use as a catalyst in refining petrol and in the purification of exhaust fumes. Small quantities were extracted from the Witwatersrand reef and from lodes found elsewhere, but without very profitable results. Then, in May 1924, a prospector named A. F. Lombard panned platinum from a dry watercourse near Lydenburg. The samples were sent to Dr Merensky for analysis and he began substantial prospecting. In 1924 he and his group, including A. F. Lombard, found platinum in what was named the Merensky Reef. The reef was traced to several parts of the Transvaal, especially the Rustenburg district.( I stay close to Rustenburg - Gerdus) It is a remarkable reef - really a platinum horizon, or level, contained in a basin-shaped layer of a rock called norite. The platinum in the reef is of low concentration, but distributed so uniformly over so vast an area that the deposit is by far the largest in the world. One of the modern mines working it, the Rustenburg Platinum Mine, is the world's most extensive underground working. Some copper, iron, nickel and gold are recovered from the same reef. Platinum is also a beautiful metal. |
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UPDATES
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Visit our updates page to see what we have been up to, we do a daily update when we are not out hunting down rocks. or write to me at gerdus@mineralgallery.co.za Gerdus Brönn |
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