STEP #4: USE THIS INFORMATION TO PURCHASE TRAFFIC IN THE
PAY-PER-CLICK SEARCH ENGINES.
Now that you know the keywords and phrases that your best
potential customers are typing into the search engines, and
you know the worth of one visitor to your web site, you're
ready to start purchasing traffic.
You can start bidding on the targeted keywords and phrases
that you've researched based on what one visitor to your
web site is worth.
In the earlier example, a single visitor to your site was
worth 20 cents. So you could afford to bid as much as 20
cents per visitor in the pay-per-click search engines
without losing money.
Now of course, you'd probably want to bid significantly
less than that, because you'll want to still turn a profit.
But if you were to bid 7 cents per visitor, and it took
122.8 visitors to close a sale, YOUR PROFITS WOULD STILL
BE QUITE SUBSTANTIAL:
(20 cents profit per visitor - 7 cents advertising cost
per visitor) X 122.8 visitors to close the sale
= $15.96 Total Net Profit Per Sale
Sure, your net profits drop a bit when you pay for
advertising, rather than rely on free sources of traffic.
However, you need to remember that YOUR TOTAL SALES VOLUME
IS GOING TO GO UP -- perhaps considerably -- as long as you
purchase targeted traffic! And that means more cash in
your pocket at the end of the day!
PAY-PER-CLICK SEARCH ENGINES:
The pay-per-click search engines that you choose to buy
traffic from will depend on your budget.
Overture.com (formerly GoTo.com) is still the granddaddy of
the pay-per-click search engines, but its popularity has
driven up the cost of advertising there.
Minimum bids now start at 5 cents per visitor, there's a
set-up fee of $50 (though it's applied to your click-
throughs), and there's a monthly minimum of $20.
Of course, with that said, if you can afford Overture, it's
still the best choice for driving targeted traffic to your
site.
You're likely to GET A HIGHER VOLUME OF TRAFFIC FASTER than
with any of the others. Plus, if your site is listed among
the top 3 under any particular keyword, you can expect your
site listing to appear in AOL, Lycos, and AltaVista
searches, too.
Other good choices for purchasing traffic include:
FindWhat -- http://www.findwhat.com
7Search -- http://www.7search.com
Kanoodle -- http://www.kanoodle.com
Bay 9 -- http://www.bay9.com
GoClick -- http://www.goclick.com
ePilot -- http://www.epilot.com
SearchGalore -- http://www.searchgalore.com
From this list, I would recommend purchasing traffic from
FindWhat first because this is one of the faster-growing,
better-known pay-per-click engines. But all of the above
should prove to be...
Good sources of cheap, targeted traffic!
In the less popular pay-per-click engines, you can still
purchase listings for as little as one cent per visitor.
And remember that while you may not receive high volumes
of traffic from any one in particular, because you only ever
pay for actual click-throughs to your site, YOU NEVER LOSE
MONEY!
FINAL THOUGHTS:
Without a doubt, purchasing traffic from the pay-per-click
search engines is one of the most profitable, most effective
ways to drive targeted traffic to your web site.
As long as you always base your keyword bids on the value
of one visitor to your web site, you can BE CONFIDENT THAT
YOUR ADVERTISING WILL ALWAYS BE PROFITABLE.
If you're new to Web statistics, you'll want to base your
initial advertising budget on the costs of acquiring a
first-time customer. Over time, however, you'll be able
to calculate the value of your lifetime customers, and use
these figures to consider purchasing higher volumes of
advertising.
To ensure you remain profitable, though, and until you're
comfortable accurately calculating these statistics, you
should focus on purchasing your advertising based on the
value of your first-time customers.
Remember: Don't GUESS! Base your advertising budget on
tangible statistics -- not your predictions of what your site
might earn in the future!
