March 2002 Newsletter

Beginning of April me and my family drove all the way to the border of Namibia, a round trip of over 2500 km to see the sites where the famed Orange river quartz comes from. I had a wonderfull trip and saw country that is so beautifull that words can hardly describe it. We met the Koi bushman who lives in this arid region. They are the miners who hunts down the stunning quartz.

Enough about myself. I want to hear about all the exciting things happening to you guys out there so please do not stop writing.

We cover the following topics this month.

  • Getting the right reponse from your website.  This will either make the sale or not.

  • Sharing your collection.

  • South African overview: Water, the most important mineral

  • Lastly we have our regular Silver Hills Mineral Gallery updates page for the month of March 2002

  • Be blessed as you read this newsletter.

    Gerdus

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Getting the key response from your website

What is the key response. I would define the key response in the following simple words : "Yes I will take it"

The key response is an action. In other words; 'What do you want your buyer to do?'

    A website is different than a TV commercial, it needs your prospect to do something to realise a sale.   

    Before you design fancy graphics and other visual gismos you need to sort out the path to the key response. Why do my site exist?

    Why must I do this. This gives you direction that will determine the path that the design of your website must take. It helps you to design a website that will sell.

    The key response, ask the question. What must my visitor do next?

  What is a good key response?

A good key response is one where the person makes connection with you.  

  A good webpage has a

    1. Opening page

    2. Pathway

    3. Closer page

 Every single word leads to the closer page where you need to get your key response; "I will take it"

You need to determine what you want the response to be. The best way to sell items on the web may be a shopping cart where the customer click on a button which will take them to a response form that may end at a secure page where the credit card details are filled in.

Or it may be a form that will require someone to call your customer directly

You might say that you do not need a key response, well then you are not selling anything. Without a key response you will have something like an amusement park without any rides.

The next important point that needs to be underscored is that you need to respond to your customers fast. There is nothing that anoys a person like a guy whom you have e-mailed who only responds a week late. Try to respond within 24 hours. I make a point to first answer all my e-mails in the morning before I do anything else. If I do not respond I am out hunting down rocks. It takes a lot of time every day but in the long run people appreciate it. So in short ; never ever make your customer wait.

Next month we look at what is good product that always sells on the web. 

Sharing Your Collection

byGeorge Campbell

If you're like most collectors, you're very proud of your mineral collection. It represents a lot of work and thought and represents some of the wonderful aspects of our planet. You probably enjoy showing your collection to others, as well. It's only natural.For most of us, though, the opportunities to share our collections are somewhat limited. Visitors to our homes can see it, but often that's about it. Here are a group of ideas you can consider as ways to share your collection with your community. You'll increase people's appreciation for minerals, and maybe even stimulate someone to begin collecting themselves.

Share With Local Schools

The days when schools had mineral collections available for study are long gone, and that's truly sad. But, you can help introduce the children in your local schools to minerals. You can contact your school's office to find out the name of the teacher responsible for science education in that school. Contact that individual and see if there isn't a way you can help. Some possibilities include:

Set up a Display at the School.

Many schools have display cases in the hallways. A simple, educational display is an excellent way to stimulate interest. A variety of specimens, well-labeled, along with a few informational cards are all it takes. These display cases are always locked, so your minerals will be safe. Most often, such a display will be on exhibit for one quarter or semester.

Visit Classes.

In many cases, schools are very excited when an expert in the community is willing to come and give a talk to a class. While nobody likes public speaking, you can easily plan and rehearse a talk, illustrated with actual hand specimens which can be passed around. One favorite topic is a talk about the importance of minerals in our daily lives. Virtually everything in our lives has some relationship to the mineral kingdom. Hint: If you're visiting young students, take a box of small pyrite or quartz crystals and let each student take one. They'll be thrilled. Once you've done this once, it gets easier each time.

Host a Field Trip.

If your collection is displayed in a room that will hold a group, you can arrange for a class of students to visit the collection. Plan a talk which is simply a guided tour of your collection. Keep it light and humorous, and the kids will have a good time and learn too.

Create and Donate a Study Collection.

If your collection can support this, you can create a basic mineral collection, using hand-sized specimens, and donate it to the school. It will need to be housed in a cabinet of some kind, of course, and well-labeled, with collection numbers on the specimens keyed to actual labels. A printed guide to the collection is useful, especially if arranged in a systematic way, providing information about each specimen. Even a collection of 50 or so specimens is helpful, and science teachers can use it to supplement their lessons.

Share With Your Community

Most smaller communities do not have a museum display of minerals, so there's often no opportunity for community members to be exposed to mineral specimens. There are several ways you can help.

Do a Library Exhibit.

Most public libraries have locked display cabinets, complete with shelves and lighting. Check with your local librarian. Odds are the library would love to have a mineral exhibit in their case. Typically, these exhibits are in place for a month at a time. You'll need excellent labels, along with small informational posters, maps, and books on minerals for the display. You can create the labels and small posters using your computer, and use some of the books from your own shelves, so that the library's books will be available for checking out during the display.

Help Your Local Museum.

Most towns have a small museum, often dedicated to the history of the local area. Often, these museums have a display case which is used for temporary exhibits. Check with the curator. The same type of exhibit as used in the library will work here, but if you can create an exhibit featuring specimens from the local region, so much the better. If you can create and donate a permanent exhibit, it's a wonderful way to support your community and expose visitors to mineral collecting.

Display Minerals at Your Place of Business.

 If you own your own business, consider installing a permanent display, containing a representative part of your collection. It can be large or small, but should always include informative labels and other informational material. Not only is it a good way to share your collection, but you'll be surprised at how fast people hear about it. It can even bring in new customers, no matter what your business. If you work for someone else, this may still be a valid opportunity, if your company has display space.

Other Community Possibilities.

You can probably find additional ways to share your collection. As you go about the community, watch for display cases. Banks, hospitals, government buildings, Chambers of Commerce, and other public areas often have such cases, and they often hold stale, boring exhibits. An offer to install an interesting and informative exhibit often is welcome. Local clubs of all kinds are usually looking for speakers at their meetings. You could be the next speaker, sharing your favorite hobby.

    South African overview: Water

The land often reaches beyond

man's wildest dreams

creating bitter heartache

We look at one of our first treasures namely water. 

SOUTHERN AFRICA'S dramatic landscape is the lid of a gigantic treasure chest. To prospectors, geologists and geophysicists who strive to raise the lid, the real wonders of the country are beneath the surface.

Sometimes the treasure is hidden deep; sometimes a mere scratch on the surface reveals a glittering hoard of riches.

Despite its mineral wealth, Africa's most vital underground treasure is water. Rich mineral deposits still lie unworked in many arid areas because of the lack of water to sustain life and industry. Water which becomes trapped underground first drains through faults, cracks, or porous rocks. Such water, moving about, trying to find its way to lower depths, is known as vadose water. Eventually it reaches what is known as a phreatic zone, beyond which, through lack of porosity of the rocks, it can sink no further. Here the water is contained, saturating rocks and soil, filling faults and crevices, with its upper level forming what is known as the water table.

The water table is not continuous, or even horizontal. It follows the contours of the land surface, at a depth influenced by the amount of phreatic water in a particular area. A heavy rain raises the water table; in a dry season the water table subsides, leaking out faster than it can be replaced.

Heat from the earth's core

The deeper the water, the closer it is to the molten core of the earth. On average, temperatures increase by 10C for every 50 m of descent into the bowels of the earth. A phreatic deposit of heated water intersected by a valley surfaces as a hot spring.

There are vast numbers of these hot springs in Southern Africa. The hottest is the Zongola geyser, at the confluence of the Gwayi and Zambezi rivers. It emerges with a temperature of 90 degrees C. Most of the others, 73 main ones in South Africa alone, emerge with temperatures of around 50degrees C. All contain chemicals claimed to have curative properties.

It is within this hot water zone that many gemstones and minerals are formed even as we read this. The earth is truly a treasure house of minerals. Many minerals are still waiting to be discovered by man. We have only scratched the surface in many areas. A friend of mine was telling me just this week of a find of some minerals in California close to where he lives. He went rockhounding and found the outcropping just next to the golf course. Close to where I live there was a legendary outcropping of amethyst which has been built over by houses and every now and then someone digs up a few large crystals in their backyard while gardening.

From next month we will be looking at different areas in South Africa where minerals are found.

Quotes on procrastination, I promised this last month and never delivered.  A classic example of procrastination.

"Some people wait so long for their ship to come in, their pier collapses." 

-- John Goddard 

"To do anything in the world worth doing, we must not stand back shivering and thinking of the cold and danger, but jump in, and scramble through as well as we can."

-- Sydney Smith 

    "If you wait until the wind and the weather are just right, you will never plant anything and never harvest anything."

-- Ecclesiastes 11:4 

    "Chaotic action is preferable to orderly inaction. Don't just stand there, do something." 

-- Karl Weick 

    "A good plan violently executed right now is far better than a perfect plan executed next week."

-- George S. Patton 

    "If you want to make an easy job seem mighty hard, just keep putting off doing it." 

-- Olin Miller 

    "Procrastination is my sin.

    It brings me naught but sorrow.

    I know that I should stop it.

    In fact, I will -- tomorrow!" 

-- Gloria Pritzer 

 

UPDATES for the month of March 2002